THE USO SHOW

Colonel Cargill, General Peckem’s troubleshooter, was a forceful, ruddy man. Before the war he had been an alert, hardhitting, aggressive marketing executive. He was a very bad marketing executive. Colonel Cargill was so awful a marketing executive that his services were much sought after by firms eager to establish losses for tax purposes. Throughout the civilized world, from Battery Park to Fulton Street, he was known as a dependable man for a fast tax write-off. His prices were high, for failure often did not come easily. He had to start at the top and work his way down, and with sympathetic friends in Washington, losing money was no simple matter. It took months of hard work and careful misplanning. A person misplaced, disorganized, miscalculated, overlooked everything and opened every loophole, and just when he thought he had it made, the government gave him a lake or a forest or an oilfield and spoiled everything. Even with such handicaps, Colonel Cargill could be relied on to run the most prosperous enterprise into the ground. He was a self-made man who owed his lack of success to nobody.

“Men,” Colonel Cargill began in Yossarian’s squadron, measuring his pauses carefully. “You’re American officers. The officers of no other army in the world can make that statement. Think about it.”

Sergeant Knight thought about it and then politely informed Colonel Cargill that he was addressing the enlisted men and that the officers were to be found waiting for him on the other side of the squadron. Colonel Cargill thanked him crisply and glowed with self-satisfaction as he strode across the area. It made him proud to observe that twenty-nine months in the service had not blunted his genius for ineptitude.

“Men,” he began his address to the officers, measuring his pauses carefully. “You’re American officers. The officers of no other army in the world can make that statement. Think about it.”

He waited a moment to permit them to think about it.

“These people are your guests!” he shouted suddenly. “They’ve traveled over three thousand miles to entertain you. How are they going to feel if nobody wants to go out and watch them? What’s going to happen to their morale? Now, men, it’s no skin off my behind. But that girl that wants to play the accordion for you today is old enough to be a mother. How would you feel if your own mother traveled over three thousand miles to play the accordion for some troops that didn’t want to watch her? How is that kid whose mother that accordion player is old enough to be going to feel when he grows up and learns about it? We all know the answer to that one. Now, men, don’t misunderstand me. This is all voluntary, of course. I’d be the last colonel in the world to order you to go to that U.S.O. show and have a good time, but I want every one of you who isn’t sick enough to be in a hospital to go to that U.S.O. show right now and have a good time, and that’s an order!”